Free Traffic Frenzy: How to get 450,000+ Website Visitors by Don Sevcik is a targeted and focused book aimed at those of us who use the internet to either sell something or draw people to our website to impart information to them. The author goes into great length and detail explaining exactly how to use SEO (Search Engine Optimisation) to massively increase the amount of traffic to your site and perhaps more importantly to keep that traffic on your site and browsing until they purchase. This is not one single fix to attract traffic, rather this is a combination of small tweaks and intentional actions that many website owners overlook, to take advantage of the algorithms that drive, principally the Google search engine. The author uses his own particular website, a math problem solving site, and by discussing the issues and problems he has encountered and the solutions to these, he is able to impart knowledge that can help anyone dramatically increase the amount of traffic that is driven to their website.
What I particularly liked about Free Traffic Frenzy: How to get 450,000 Website Visitors was that although some of the technical issues discussed were well outside of my grasp, as a reader, the concepts that underline these “fixes” were perfectly explained and outlined using real world examples by author Don Sevcik, so although I personally may not understand exactly how to implement the changes, I can certainly explain them to someone who has the technical know-how. I thought the author’s ability to relay information that is sometimes complex and technical, in laymen’s terms, was the biggest selling point of this book. There are thousands of books out there that purport to tell you how to understand and optimise search engines, however, this one stands out for two reasons. Firstly, the author has clearly achieved success with this formula on his own websites and secondly, many of the fixes and suggestions are straightforward and common sense even to those of us who are less “tech savvy”. If you are looking to take your business and website to the next level, this is an excellent book to start with.