I'm often asked how important it is for us, as authors, to actively seek out book awards for our work. My answer is two-fold:
- Anything we have that can make our book stand out from the millions of other books on offer at Amazon or any other outlet, has to be considered. The reality of the situation is that we are competing with so many other titles that being noticed is incredibly important. A book award can do this for you.
- You must ensure the award carries some credibility in the marketplace. For example, I issue my Annual Grunter Awards every December to the books I consider to be the best books I've read that year. For me, it's a lot of fun and for those that receive an award, I'm sure it's a nice feeling but value in the marketplace - probably zilch. So, you really must look for an award that has some literary standing and some value for the investment you put into it.
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